Hey! I’m Erica Horowitz. I offer coaching and strategic operations services to help individuals and businesses do what they love, love what they do, and reach their most meaningful goals.
FOR PURPOSE-LED INDIVIDUALS
Use your lived experience and values to guide your life — even if it means going against the grain, defying expectations, or risking mistakes along the way
Build momentum toward your goals without feeling overwhelmed, rushed, or burnt out
Have a dedicated partner for accountability, reflection, and collaboration as you step into an exciting new chapter
FOR IMPACT-DRIVEN CEO’S
Hand off project and team oversight and step back into visionary leadership
Scale sustainably and profitably without adding 20 hours to your week
Gain a trusted co-pilot to help guide big decisions and long-term growth
A little about me…
I’m passionate about helping people design their lives around what they’re passionate about, and helping businesses that give a damn make the impact they’re longing to make in this world.
For over a decade as a coach, I’ve helped multi-passionate creatives live with intention and follow no one’s path but their own — from work, to where they live, to how they express themselves creatively.
I am also the right-hand woman to small business founders and CEOs. As an operational integrator, I take big visions and bring them to life, amplifying the mission and growing the business with everyone’s sanity and integrity in tact.
love from clients
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“Working with Erica not only helped me to clarify my goals but to make them front and center in my life. I have a high-paying job I like, which funds the passions I LOVE (singing, writing, & running) and the business I'm building on the side."
- Maggie Ridge
[coaching]
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“Erica's skillset, passion, and genuine commitment make her an invaluable long term asset to any business. I’m so relieved to know I have guaranteed time in her schedule for my business’ needs. If you're in search of a leader to oversee your operations, she's a rock star OBM you can count on.”
- Cassie Fireman, singer-songwriter / artist / wellness practitioner
[coaching & operations]
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“The decisions I’ve made to invest in myself by working with Erica multiple times over the past several years has been invaluable and life changing.
If you're seeking a coach who can help you overcome obstacles, find time for what truly matters, and reignite your creative spark, I wholeheartedly recommend her."
- D. M., Playwright
[coaching]
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“I have such a sense of relief now that I know the exact next steps to take to pursue a leadership role in the field I'm passionate about. Erica helped me gain the courage and the knowledge of what I needed to do next to succeed.”
- Rebecca Levitt
[coaching]
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"Thanks to Erica's expertise and dedication, my client onboarding process is so much more efficient. Her meticulous approach optimizes every step of the client journey, from initial interest to post-service nurturing. This not only saves me time, but also delivers a professional and transformative client experience. ”
- Monika Vijh, Transformational Life Coach
[coaching & OBM]
Shall we keep in touch?
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Depending on what you’re here for, I share practical thoughts on backend operations and sustainable business growth, AND/OR personal reflections on creativity, peace of mind, and living with intention.
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