Hey! I’m Erica Horowitz. I offer coaching and strategic operations services to help individuals and businesses do what they love, love what they do, and reach their most meaningful goals.
F O R I N D I V I D U A L H U M A N S W H O W A N T T O M A K E C O O L S T U F F
Feel less overwhelmed by everything you have to do
Spend more quality time on your creative passions or take on work projects that light you up
Explore what it is you want and what a life well-lived means to you — and start living it
F O R B I G - H E A R T E D B U S I N E S S E S W I T H T O O M U C H T O D O
Scale your business so that you’re not in it 24/7
Get help managing daily operations, tracking projects, and managing your team
Have a business partner in crime who has your back and is as excited about your business’ success as you are
A little about me…
I’m passionate about helping people design their lives around what they’re passionate about.
Through my work as a coach, I help multi-passionate overthinkers create more of whatever their art is (even if they wouldn’t call it art).
I am also the right-hand woman to other coaches, artists, course creators, influencers, store owners, finance professionals, and more.
As their director of operations, my goal is to help relieve them of having to do all the things, so they can focus on the few things that would grow their businesses with integrity and sanity in tact.
love from clients
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“Working with Erica not only helped me to clarify my goals but to make them front and center in my life. I have a high-paying job I like, which funds the passions I LOVE (singing, writing, & running) and the business I'm building on the side."
- Maggie Ridge
[coaching]
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“Erica's skillset, passion, and genuine commitment make her an invaluable long term asset to any business. I’m so relieved to know I have guaranteed time in her schedule for my business’ needs. If you're in search of a leader to oversee your operations, she's a rock star OBM you can count on.”
- Cassie Fireman, singer-songwriter / artist / wellness practitioner
[coaching & operations]
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“The decisions I’ve made to invest in myself by working with Erica multiple times over the past several years has been invaluable and life changing.
If you're seeking a coach who can help you overcome obstacles, find time for what truly matters, and reignite your creative spark, I wholeheartedly recommend her."
- D. M., Playwright
[coaching]
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“I have such a sense of relief now that I know the exact next steps to take to pursue a leadership role in the field I'm passionate about. Erica helped me gain the courage and the knowledge of what I needed to do next to succeed.”
- Rebecca Levitt
[coaching]
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"Thanks to Erica's expertise and dedication, my client onboarding process is so much more efficient. Her meticulous approach optimizes every step of the client journey, from initial interest to post-service nurturing. This not only saves me time, but also delivers a professional and transformative client experience. ”
- Monika Vijh, Transformational Life Coach
[coaching & OBM]
Shall we keep in touch?
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Depending on what you’re here for, I share practical thoughts on backend operations and sustainable business growth, AND/OR personal reflections on creativity, peace of mind, and living with intention.
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